The Real Bread Campaign’s annual, celebration of genuine sourdough bread and people who make it.

The ninth month of the year is when we go on a mission to help everyone discover that: life’s sweeter with sourdough!

Launched in 2013, the main aims of #SourdoughSeptember are encouraging people to:

• Bake genuine sourdough bread.
• Buy genuine sourdough bread from small, independent bakeries
• Boost the Real Bread Campaign, run by the charity behind Sourdough September.

For 12 months of the year, the Campaign promotes Real Bread in general, with September being a focal point for sourdough in particular.

Sourdough September is run as an opportunity for genuine sourdough bakers and baking teachers to showcase what they do.

It’s also time to shout louder than usual ‘say no to sourfaux‘ to alert people to this problem and help them avoid paying a premium for something that simply isn’t the real deal.

Across thirty days of sharing food, facts and fun, Real Bread bakeries, baking schools, mills, food festivals and other fermentalists around the globe run sourdough classes, tastings, feasts and more to help everyone experience and enjoy the power of sour. Just head to the website for more details.

Source: Sustain